"A strange plague called the 'Gets is decimating humanity on a global scale. It causes people to forget--small things at first, like where they left their keys...then the not-so-small things like how to drive, or the letters of the alphabet. Then their bodies forget how to function involuntarily...and there is no cure. But now, far below the surface of the Pacific Ocean, deep in the Marianas Trench, an heretofore unknown substance hailed as "ambrosia"...

A doctor faces the dilemma of withholding an experimental treatment from a patient or carrying out a risky, untested procedure

A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.