The author, a behavioral economist, challenges our preconceptions about dishonesty; we all cheat, whether it is copying a paper in the classroom, or white lies on our expense accounts. He explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of use, even as we think of ourselves as having high moral standards. He explores the question of dishonesty from Washington to Wall Street, and the...

"Make your business a house-hold nameHave you ever noticed how there are so many people, so many brands, so many products and so many business ideas all trying to be famous? Well, the fact is branding is everything. To get your service, product or personal brand standing out from the crowd, you will need an effective branding strategy. And that's what Brand Famous helps you achieve. Written by Linzi Boyd, a savvy entrepreneurial branding guru whose...

"The importance of money in our lives is readily apparent to everyone--rich, poor, and in between. However grudgingly, most of us accept the expression "Money makes the world go round" as a universal truth. We are all aware of the power of money--how it influences our moods, compels us to take risks, and serves as the yardstick of success in societies around the world. Yet because we take the daily reality of money so completely for granted, we seldom...

"The acclaimed author of the influential bestseller The Black Swan, Nicholas Nassim Taleb takes a next big step with a deceptively simple concept: the "antifragile." Like the Greek hydra that grows two heads for each one it loses, people, systems, and institutions that are antifragile not only withstand shocks, they benefit from them. In a modern world dominated by chaos and uncertainty, Antifragile is a revolutionary vision from one of the most subversive...

"The New York Times bestselling author of The Rational Optimist and Genome returns with a fascinating, brilliant argument for evolution that definitively dispels a dangerous, widespread myth: that we can command and control our world.The Evolution of Everything is about bottom-up order and its enemy, the top-down twitch--the endless fascination human beings have for design rather than evolution, for direction rather than emergence. Drawing on anecdotes...

"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered...

"From the world's leading high-tech strategist comes the definitive roadmap that helps companies large and small launch new businesses and new products in an ever more complex world"--

"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach...

A journalist and industry specialist for Reuters examines the growing disparity between the rich and the poor, taking a non-partisan look into the businesspeople who are amassing colossal fortunes and preferring the company of similar people around the world.

"Google amazes us by generating answers before we even finish asking a question. Netflix delights us with spot-on recommendations. These companies use the power of Big Data-the collection and analysis of massive amounts of information. It's one of the hottest concepts in business. But while many companies are embracing Big Data to understand their customers, very few are applying it to their own employees. One of the pioneers in that effort has been...