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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...
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Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email message? Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more effective and efficient manner?
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¿Su empresa ha seguido la voz de los mercados y está a punto de sumar o intensificar el empleo de las redes sociales en la comunicación de marketing? ¿Está convencido de que es una buena idea pensar en redes sociales para hacer más efectivo y eficiente el marketing de su empresa? Demuéstrelo entonces pero con resultados concretos. Porque si los dueños, jefes o directores de su firma no lo han hecho aún, pronto se lo demandarán. Claro que...
8) Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising
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Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from...
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The series so far in the words of Amazon reviewers:
Book 1 The Accidental Author:
"It's like we are having a valuable conversation with a friend who knows what she's talking about, rather than being instructed from on high."
"I think Ms. Butfield can add mentor, inspirational speaker, cheerleader and eternal optimist to her lists of credentials. As I devoured the words of this book, I felt a kinship to the author on a personal and professional level....
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape...
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Do you want to make money online? Had enough of your 9-to-5 job and would like to work at home instead? If yes, keep reading...
Unhappy with your corporate job? This is not an uncommon feeling. In fact, more than 2 Million Americans voluntarily leave their jobs mainly because they want to be their own boss and have full control of their schedule and place to work like at home.
If you are unsure which money making path to pursue, Affiliate Marketing...
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Everything You Wanted To Know About Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines and How to Find, Price, and Manage Corporate Writing Assignments.Everything You Wanted To Know About Freelance Writing combines two popular business of freelance writing books in one comprehensive book...Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines shows you how to develop...
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You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!
Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with-it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy...
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The problem with most advertising isn't that it's bad. The problem is its ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay for advertising. Because only extraordinary advertising attracts enormous attention, makes a firm connection with its audience and returns a value far in excess of the amount invested in it. So why isn't more advertising extraordinary? It's not because clients...
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In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award-only this time, the book has nuts, bolt, and even more bite!
The Wizard's secret formulas will show you:
• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• How...
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via...
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To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it...
18) A Technique for Producing Ideas - The Simple Five-Step Formula Anyone Can Use To Be More Creative
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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
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Sin distinción de la ocupación o actividad en la cual usted se esté desempeñando, "GENERANDO VALOR. Como brindar valor, para lograr los objetivos planteados" está dirigido a quienes no quieren dar ventajas en este mundo tan competitivo y que buscan desarrollarse de manera óptima para capitalizar las oportunidades del mercado. Las estrategias futuras estarán basadas en la propuesta de valor, teniendo en cuenta que el valor se crea conjuntamente...
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From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little known fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally, the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members...
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