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Introduction: What's Your Favorite Color (And Why Do You Even Have One)?

Chapter 1: What Would You Like?

Chapter 2: The Fault Is Not In Our Stars, But In Ourselves

Chapter 3: How Predictable Is Our Taste?

Chapter 4: How Do We Know What We Like?

Chapter 5: Why (And How) Tastes Change

Chapter 6: Beer, Cats, And Dirt

Conclusion: Tasting Notes.