Sanjay Puligadda D.

Not your average cookbook. This is a research-based recipe for innovation! This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways: • It is based on data, combining empirical research, literature reviews, business cases, and interviews. • It tells a story of two friends in diametrically opposite business predicaments due to COVID. Their story is complex and layered, making for engaging...